With thousands of constantly returning customers, you can rest assured that Debenhams Direct is no passing fad.
In August 2020, the company announced it was cutting 2,500 job positions as a result of the economic effects of the pandemic.
However, the reputation of the Debenhams stores is much more than just clever marketing, and is the well-deserved result from years of delivering excellence.
This followed the purchase of a stake in Debenhams by Mike Ashley, the owner of Sports Direct, in January 2014.